Internet Traffic Solution

Common Sense Tips to Boost Conversions:

Tip #1: One good purchase deserves another. If someone is a first time buyer, offer them a coupon for a percentage off of their next purchase. Include this either in their order confirmation email, or on a printed coupon code postcard you can include with your shipped items.

Tip #2: Always check your work. Whenever you add, delete, or make any kind of changes to your website, make sure you check the spelling. Product descriptions often change, so it can be very easy to make typos. Be very careful of all text and ensure that everything is spelled properly the first time. Misspellings tend to scare people away, especially when it comes to spending money.

Tip #3: Discern the differences. Don’t make all of your products sound the same except for differentiating sizes and colors. Try to be as specific as you can, so people will know exactly what they’re buying.

Tip #4: The customer rules the day. While you might prefer a green color scheme over a red one, remember that the customer is always right. Follow their patterns, look at what they are clicking on, and go with whatever template and products are getting the sales. Although you may like the way something looks better, it’s the customer who has the final say and will get you the conversion rate you want.

Tip #5: Analyze the data. Use Google Analytics (www.google.com/analytics) to your advantage. This software allows you to test your hits, as well as track them. Getting a good tracking tool is definitely invaluable to having a better picture of where your visitors are coming from, and who is making a sale.

Tip #6: The more data, the better. Be sure your testing period is long enough to get the proper data you need to make a real assessment. If it takes more than a week, then bear with it. It’s essential to get all of the needed data so you can get a big picture of what is working for the site, and what is not.

Tip #7: Incentives help increase conversions. Tantalize people with free gifts, or free months’ supplies of your products can help convert that hit over to a sale. Free shipping, or a coupon code that allows for a certain percentage off of their total purchase are also both good incentives to offer. These encourage people to buy something since they get a freebie or a discount so they can save money. In today’s economy, free shipping is a huge bonus and will almost always encourage sales.

Tip #8: Logos for your credit cards and shippers are an added bonus. While logos for things like the BBB and Hacker Safe were discussed earlier, don’t forget to include other logos such as Visa and Mastercard, Discover, and UPS or Fed Ex. These logos show you’re legitimate, instill confidence, and also look really nice on a website.

Tip #9: Don’t get too complex with your wording. While you definitely want to get the point across to people, don’t make your sentences too fancy, too long, or too complicated. Use simple, fun language that gives people a good feeling without causing them to feel like they’re overwhelmed or intimidated. Then, include the description in a smaller font underneath that.

Tip #10: Security is number one. Ensure that your website’s SSL Certificate is up to date. The small lock at the bottom of the website ensures people that you are secure and that their information is completely safe. This will not only instill confidence in the visitors, but will protect you from liability in any potential cases of fraudulent activity.

Tip #11: Personalize. If you can, be sure to write the customer’s name in all email correspondence. This can be either their first name, last name (i.e. Dear Mr. Smith), or both. Doing this makes people feel comfortable, and that instills buyer confidence. There are programs that can integrate the information the customer enters when checking out into the emails you send. When they open their email and see their name, they feel as if the email was actually typed by hand by your business.

Tip #12: Be competitive. Not only does your site need to be competitive in the Internet world, your prices should be also. Don’t overcharge people if you can avoid it. Most web savvy shoppers know a good deal when they see one, and if they feel like they could find it elsewhere, odds are they will.

Tip #13: Use newsletter optins. If you have a weekly or monthly newsletter, be sure to include this optin feature on the website either on the home page, or at the check out. This way, you can keep in touch and establish a customer base.

Tip #14: Use other media to advertise. You don’t have to just stick to Internet ads. Remember that magazines, newspaper, and even TV ads (if you can afford it) will also bring more people to your website, so don’t be afraid to use them.

Tip #15: Advertise effectively. Use banner ads, flash movies, and other forms of Internet advertising to attract new people to your website. Think of some unusual ways that will grab people and force them to click onto the site. Teaser ads and colorful flash are great ways to attract new visitors that will hopefully become sales. Talk to affiliate websites, and other businesses who sell products in the same niche as yours, and see about perhaps swapping your ad on their site for their ad on yours. Look for advertising discounts, and only advertise in places that will attract real buyers.

Tip #16: Keep the clutter out. Do not allow any of your pages to be cluttered. While you want to pack in as much information on each page as possible, clutter will almost always drive people away from your website, and on to another one. Try to make the format and layout look smooth, organized and most importantly, easy to navigate.

Tip #17: Switch till you find what works. If you need to switch back and forth between two or three different headlines, you can. Testing out which headline brings in the most sales is an effective way to know what techniques are bringing buyers in.

Tip #18: Single columns work. Try to maintain a single column layout on the site. People want to be able to read things smoothly, and it should flow. Too much junk on the sides or several columns of text can turn people off.

Call Judi at Internet Traffic Solution to start boosting your bottom line using Facebook and Twitter.  Call today 208-283-2669